On our poster we have written the website address at the bottom, to promote them also looking at the website, gaining more recognition of the film and therefore effectively encouraging them to watch it.By putting the website address at the bottom, we are also widening our audience because of the vast amount of internet users.
This also helps to attract our target audience of teenagers 15 and up, as our trailer is certificate 15, because the majority of the online community are young people and they are mostly our target audience because they can relate more to the culture in our trailer especially if they live in London.
We decided to use Jacks dog as a recogniseable image for the trailer and so this is why it is the main image on our poster and placed in the foreground. The dog is also in every shot that Jack is in in the trailer. This is effective because the dog is a distinguishing 'status' dog and so audiences will recognise and remember the dog more easily and then relate to our film. As well as this, the dog is an iconic representation of the urban culture we are portraying.
The blog is themed to match the genre of our trailer, social realism/gang. For example we have the London city in black and white in the background, because it is set it London and it gives it that urban feel. The font matches the font on the poster and the trailer to relate them all together and this is effective because it creates a recognizable image for the audience.
Originally we wanted to also use the same font on our Wix website as the poster, blog and trailer to further widen recognition. However, the website had limited fonts and so we were restricted and unable to upload our own typography. For this reason we decided to use another font that came on the software that gave off the same sort of urban feel as '28 Days Later'
