Kidulthood Poster Deconstruction

The backdrop of the poster shows that the film is set in a city and has an urban feel. This will give an idea of how the characters might act and talk. The background is dark to match the shadow cast across the characters. This shows that the film has a dark element to it. The weather also contributes to the atmosphere of the film.

This character is in darker lighting to show he is the antagonist of the film. He is also standing apart from the rest of the characters showing that he is not part of their group but still plays an important part in the film. He is also the only other character standing apart from the protagonist which again shows his importance. He is holding a bat highlighting that he is not afraid to use violence. His face is partially covered by his hood to add mystery and fear. He appears quite confident in the way he is standing.

The protagonist is one of two characters standing up. This shows his importance to the film. We can see his face clearly in comparison to the other character standing up. He is in the centre of his group of friends showing that the narrative is focused around him.

We can tell a great deal about this character by the way she is dressed. She appears to be confident and in touch with her sexuality. This is shown by her pink jumper and short skirt. She is sitting in a feminine pose with her hair down. A boys arm is around her which could mean she is in a relationship with him.

The typography used is bold, block letters in a contrasting colour to the background. All the letters are in upper case apart from the “i”. This could be to show that there is still an element of immaturity in the characters and they are not quite adults yet. The bold letters indicate the confidence displayed by the characters and that they are sure of themselves. They do not use stereotypical typography, such as graffiti writing, to show that the film has a serious element. 

The strap line shows that the film is about teenagers and their everyday lives. This will appeal to their target market.